Ultimate guide to copywriting for your VA business
Updated: May 18, 2022
So, you’ve decided to launch your very own VA business and are looking for more ways to get your name out there and secure those all-important clients. Sure, you could try the traditional tactic of picking up the phone and cold-calling. Or, you could choose the easier option. Copywriting.
Okay, so you’ve probably just rolled your eyes at us. But trust us, copywriting skills are a fantastic way to bring in more value and therefore make more money as a virtual assistant. Want to know how? Keep scrolling…
Also known as your online shop window, it’s so important to have a website these days. Think about it, if you were going to a new bar or restaurant, you would probably want to see the menu and pictures before. Similarly, before heading to that new salon, you probably search their name online to see customer reviews and to determine whether they are who they say they are.
It’s not just as simple as finding a domain name, choosing a free website template and writing 100 words about yourself though. It needs to look good, highlight your personality, be packed with specific keywords and be written in a way that your target audience will resonate with. And that’s before we even get started on SEO…
Your social media
Once you have a shiny new website, it’s time to send people to it. But unfortunately, printing off your web address and posting it through people’s letterboxes isn’t going to do anything. There is another way you can place your website in front of people though: social media.
Regularly posting on social media can help you to showcase who you really are, as well as your values and vision, and it’s a great place to network, show off customer reviews and meet new business contacts. Writing social media posts is no easy feat though and is very different from the words that will be on your website. Once you have this, and a few social media messaging templates nailed though, the world really is your oyster.
Blogging is great for a few different reasons. It’s an easy way to add new content to your website and improve your SEO ranking. It forms part of your social media strategy and content marketing strategy. And, it’s a sure-fire way to show off your expertise on a certain subject, product or service.
Of course, the best way to blog is to write about things that your potential audience actually want to read which is easier said than done. Links, sub-headers and keywords are also important to ensure your content is readable and ranks well for SEO.
If you’re lucky enough to have an email database, you’d be silly not to use it. Email marketing is a free and simple way to get in front of lots of people at once. And stats show that it’s still a really effective method of advertising your business. But don’t write for writing’s sake. A monthly newsletter packed full of information is far more valuable than a weekly newsletter full of waffle.
Subject lines need to grab attention, include links to your social media or blog posts in the body of the email and give your audience a reason to open the emails - whether it’s a special offer or behind-the-scenes content and information that you don’t post anywhere else.
Copywriting isn’t just a useful tool for your own business though. As a VA, you bring a lot of value and skills to your clients - and copywriting is one that’s often sought-after. From general admin support and emails to social media management and blogging, it can be used in lots of different ways.
Like the sound of it? Unfortunately, like all good things in life, copywriting isn’t just as easy as sitting down and deciding to do it. It requires skill, strategy and dedication - not to mention, a keen interest in it and maybe even a love for writing.
But this can all be developed (thanks to the number of copywriting courses out there) and, if not, it doesn’t mean you can’t still offer copywriting services to your clients. Of course, it’s always a good idea to be competent in the services that you’re offering but it’s also wise to partner with someone who does have the skills…
At Balance, we’re always just a message away. So if you’re starting your own VA business and are looking for some support, don’t hesitate to reach out for a free chat.