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  • Writer's pictureBalance Business Solutions

Let’s get social

Implementing a social media strategy and curating a strong digital presence offers a wealth of benefits to your organisation. From increasing web traffic, to raising brand awareness and even improving interaction with key audiences, social media is a powerful marketing weapon for businesses of all sizes.

And with over 3 billion people using social media worldwide, now is the time for businesses to embark upon their social media journey - if they haven’t already.

At Balance, we understand that taking the first step is always the hardest part. So along with a summary of some key benefits of social media marketing, here are some hints and tips that will help you hit the ground running.

Promote your brand

Social media is an effective tool for building brand awareness and establishing your brand identity. Maintaining a consistent image across all social media channels helps you reinforce the core values of your organisation.

When building your social media presence, think about the voice of your brand and make sure it is emulated in the tone of your content. Use of colour is also a strong indicator of brand identity and can make your pages instantly more recognisable.

Know your audience

Social media has transformed the way businesses communicate, offering organisations a free opportunity to showcase their services to a wider audience. Not only can these platforms help promote your business to prospective clients and customers, it can also help nurture relationships with existing ones.

Micro-targeting your audience is an essential tool for businesses looking to engage with their relevant community. It’s so important to keep your finger on the pulse and identify who is interacting with you online and what content is getting the most engagement. Platforms such as Instagram for example, offer free analytics services to help businesses understand more about their audience demographics.

Build your network

According to the Oxford Dictionary, social media is defined as ‘websites and software programs used for social networking’. Clearly, ‘networking’ is an integral facet to any social media plan. And whilst your instincts might tell you to steer clear of businesses similar to yours, building a rapport with key competitors isn’t necessarily a bad thing.

By joining groups relevant to your business niche, you can share insights and stay in the loop with current trends. In an ever changing media environment, it’s often helpful to learn from each other's experiences. Equally, building a rapport with trade bodies and associations relevant to your business will help you understand some of the challenges and opportunities facing your industry sector.

Increase your traffic

As a business operating online, one of your key aims is to increase the number of people visiting your website. By improving your SEO (Search Engine Optimisation) you can successfully boost your website's organic traffic through search engines.

Social media can play an important role in improving your website's searchability. By simply sharing your website’s content, be it blogs or testimonials, you are widening your outreach to a larger, untapped audience. The possibilities are truly endless.


Social media plays an integral part of most businesses’ marketing strategies. It doesn’t matter if you're a local business or a large corporate, everyone can benefit from the myriad of tools social media has to offer.

Platforms such as Instagram and Facebook are not only the perfect environment to self-promote, they also give businesses a unique insight into what makes their customers tick. And if that’s not effective marketing, I don’t know what is.

If it feels a little overwhelming figuring out where to start or how to create a strategy that

will pack a punch in the digital world - you are not alone! Please do reach out for an obligation free discussion and social media audit and our in-house social media experts can help steer you in the right direction.

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